Swimwear Care Guide: What Tips Should Brands Share?

Building a great swimwear brand isn’t only about stunning designs or eco fabrics, it’s also about ensuring your products stay beautiful for seasons to come.

For many startups and established labels alike, teaching customers how to care for their swimwear can significantly increase product lifespan, reduce complaints, and reinforce brand credibility.

At Bali Summer, we’ve seen firsthand how proper care education strengthens both your brand and your bottom line.

Here’s a complete swimwear care guide for brands, plus manufacturer-backed insights to help you turn after-purchase education into lasting brand trust.

Why Does Swimwear Care Education Matter for Brands?

1. Building Long-Term Customer Trust

Every swimwear brand wants returning customers, not one-time buyers.

When you provide clear care guidance, through packaging inserts, hangtags, or your website, you’re doing more than sharing instructions. You’re building trust.

Customers feel valued when a brand helps them protect their purchase. This creates:

Emotional connection: Customers appreciate when brands care about their experience beyond checkout.
Brand differentiation: Few swimwear labels provide manufacturer-level care education. Doing so sets your brand apart.
Reduced returns: Educated customers handle products properly, meaning fewer “faulty” complaints that stem from misuse.

2. Reducing Complaints and Product Returns

Many “defective” returns aren’t about poor quality, they’re about poor maintenance.

Common issues like fading, fabric thinning, or stretched straps often happen due to incorrect washing or storage habits.

When brands proactively teach correct care, these issues drop significantly.

3. Positioning Your Brand as Premium

Premium isn’t only about price, it’s about perceived value. Brands that emphasize quality, durability, and education position themselves as thoughtful and professional.

Including a care guide signals craftsmanship: it says, “We’ve designed this product to last, and here’s how you can help it stay that way.”

What Common Mistakes Damage Swimwear the Most?

Even the most durable fabrics can break down fast if treated harshly. These are the mistakes your customers might not realize they’re making:

1. Washing with Harsh Detergents or in a Machine

Machine washing, even on a gentle cycle, can break down elastane fibers and fade colors. Strong detergents strip away protective coatings and weaken elasticity.

Tip for Brands

Advise customers to:

Rinse swimwear in cold fresh water after every use.
Hand wash using mild, eco-friendly detergent (or even baby shampoo).
Never use bleach or fabric softener.

2. Overexposure to Sun and Chlorine

Chlorine, saltwater, and excessive sun exposure all speed up fabric degradation, especially with lighter or metallic shades.

What Brands Can Share:

Encourage customers to rotate swimsuits instead of wearing the same one daily.
Recommend rinsing immediately after pool or beach use.
Suggest air-drying in the shade rather than direct sunlight.

3. Incorrect Drying and Storage Habits

Dryers, radiators, or wringing can distort the shape of swimwear, while damp storage promotes odor and bacteria.

Customer Tips to Include:

Lay flat to dry on a towel.
Avoid hanging by straps, it stretches the fabric.
Store in a cool, dry drawer instead of airtight bags.

What Care Instructions Should Brands Share with Customers?

If you’re designing packaging or web content, include these simple, universal care tips to extend product life and customer satisfaction.

1. How to Wash Bikinis the Right Way

Rinse immediately after each wear.
Hand wash gently in cool water.
Use only mild detergent, no bleach, softeners, or spot treatments.
Avoid soaking for more than 15 minutes.

2. Best Practices for Drying and Storing

Gently press excess water using a towel (don’t twist or wring).
Air dry flat in the shade.
Keep away from dryers, irons, or heaters.
Store only when fully dry to avoid mildew.

3. Quick Tips for Traveling with Swimwear

Pack bikinis in mesh or breathable fabric pouches.
Never store wet suits inside plastic bags for long periods.
Always rinse after using hotel pools or hot tubs.

4. Care Tips Based on Fabric Types

Different fabrics need slightly different handling. Here’s what you can share with your customers, and how we, as a manufacturer, guide you in choosing durable ones.

Fabric Type	Characteristics	Care Tip
Econyl® (Carvico Vita)	Premium regenerated nylon; highly durable, chlorine and UV resistant	Rinse after salt/chlorine exposure, dry flat in shade
Eco Rib	Textured, eco-friendly rib fabric	Avoid heavy wringing; maintain shape by air drying
Lycra Shiny / Matte	Classic swimwear finishes with excellent stretch recovery	Hand wash gently; avoid high heat
Lurex	Metallic thread; stylish but delicate	Always hand wash separately and avoid rubbing
Hunza Crinkle	Unique, textured elastane blend	Rinse in cool water and reshape gently when drying

What Questions Do Customers Commonly Ask About Swimwear Care?

These are questions you can feature on your website or include in after-purchase content to educate customers and reduce service inquiries.

Can you put a bathing suit in the dryer?

No, dryers weaken elastic fibers and cause shrinkage. Always air dry.

How to get chlorine out of swimsuits?

Rinse immediately in cool fresh water and wash with gentle detergent. Avoid leaving suits unwashed overnight.

Can you wash a swimsuit in vinegar?

A mild vinegar rinse (1 part vinegar to 4 parts water) can neutralize chlorine odors, but use occasionally, not every wash.

Can you wash bathing suits with regular clothes?

Avoid it, zippers, hooks, or rough fabrics can snag delicate swimwear fibers.

Should you wash your bathing suit after every use?

Yes. Sunscreen, salt, and chlorine break down fibers quickly if left overnight.

Should you wash bathing suits before wearing?

Yes. Pre-washing removes potential dye residues and ensures maximum comfort.

How Manufacturers Support Swimwear Longevity

Happy swimwear customer loyalty infographic repeat buying

As a manufacturer, we understand that longevity starts at the production stage, not just post-purchase.

Here’s how Bali Summer helps brands build long-lasting collections.

1. Selecting Fabrics Designed for Durability

We only work with tested and proven premium fabrics such as:

Econyl® (Carvico Vita): 78% recycled nylon, 22% Lycra® Xtra Life™
- Chlorine resistance: Excellent
- UV protection: UPF 50+
- Stretch recovery: 80–90% after 100 wash cycles
Eco Rib: Textured yet flexible; ideal for structure and form retention
Lycra Matte/Shiny: Offers consistent elasticity and shape retention even after extended use
Hunza Crinkle & Lurex: For brands focusing on trend and texture, we advise on durability standards and finishing processes

Our production team always checks stretch recovery (minimum 80%), color fastness (ISO 105-B02 standards), and chlorine resistance to ensure your brand’s collection lasts longer and performs better.

2. Adding Care Labels and Brand-Specific Guides

We help brands integrate care labels directly into their garments or packaging.

Future-forward labels can include:

Printed QR codes linking to detailed care pages
Fabric icons for quick visual guidance
Sustainable message alignment (e.g. “Wash cold, care more, waste less.”)

3. Partnering with Bali Summer for Quality Swimwear

Our partnership approach means you’re never left to figure things out alone.

From material selection to packaging advice, we guide you every step, ensuring your swimwear stands out both in quality and story.

Here’s how we support your brand growth:

Free Consultation: Discuss design, fabric, and fit direction with our experts.
Sample Kit: Purchase our curated selection of best-selling fabrics to touch, test, and feel before you decide.
Introductory Pack Service: Bring your vision to life with a professional introductory package ready for production.

How Can Swimwear Care Education Become a Brand Advantage?

Care education isn’t just practical, it’s a marketing opportunity.

When your brand provides clear care instructions, you demonstrate professionalism, thoughtfulness, and responsibility..

How to make the most of it:

Create a dedicated “Swimwear Care” page on your site.
Include mini care cards or tags inside packaging.
Send post-purchase follow-up emails with care tips.
Offer a downloadable “Ultimate Swimwear Care PDF”, an easy value-add that reinforces your premium positioning.

Your Next Step Toward Long-Lasting Swimwear

A great swimwear collection begins with quality manufacturing, and endures with proper care education.

By partnering with a Bali swimwear manufacturer that understands both sides of the equation, your brand not only delivers beautiful designs but also earns lasting trust from your customers.

At Bali Summer, we believe in creating swimwear that lasts, in quality, style, and customer satisfaction.

Let’s bring your vision to life with durable fabrics, expert craftsmanship, and support that goes beyond production.